Benefits of Digital Marketing know no bounds. Unlike most offline marketing strategies, digital marketing allows marketers to see accurate results in real time frame. If you’ve ever put an advertisement in a magazine or newspaper, you’ll know how difficult it is to estimate the result of effect of the ad. You can never know how many people actually flipped to that page and paid attention to your ad. There’s no sure way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.
Main Benefits of Digital Marketing
Today, we will talk on the 3 most important benefits of Digital Marketing.
First Benefit: Website Trafic
With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by getting help from the digital marketing agency like Red Maroon. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.
This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.
With offline marketing, it’s very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.
Second benefit: Content Performance and Lead Generation
Imagine you’ve created a product brochure and posted it through people’s letterboxes — that brochure is a form of content, albeit offline. The problem is that you have no idea how many people opened your brochure or how many people threw it straight into the trash.
Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it’s hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you’re also generating qualified leads when people download it.
Third Benefit: Attribute Modeling
An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touch-point with your business. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining.
Connecting the dots between marketing and sales is hugely important — according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer’s’ journey through the buying cycle by using digital technologies, then it’s likely to reflect positively on your business’s bottom line.
Final Few words
If you are running a small or medium sized company, it would be difficult for you to set up a different digital marketing wing in your company. So, I would recommend you to take help from a well reputed Digital Marketing Agency like Red Maroon. This is a Bangladesh Based company rendering services in global arena. Recently, they got an award of Best Digital Marketing Agency in Bangladesh.
After setting the initial environment for digital marketing with the help of an agency, you can go for a in house digital marketing set up.